devrob.inMagento · e-commerce · AI

// About

Robin Dhiman.

Robin Dhiman snorkelling off the coast of Sri Lanka

I’m an e-commerce architect with 14+ years building storefronts that hold up under real traffic. Adobe Commerce certified, Tech Lead at FAB Web Studio — I own technical delivery and lead a small team across front- and back-end.

My work lives in Magento 2 / Adobe Commerce, Hyvä and headless / PWA, with Shopify private apps and Laravel systems when the job calls for it. Multi-store builds, B2B catalogs at scale, ERP and payment integrations — the parts that break at 2 a.m.

Lately I’m pointed at a new problem: making catalogs legible to AI shopping agents. That’s where my open-source RKD LlmsTxt module came from.

Off the clock, you’ll find me underwater somewhere warm.

// Timeline

  1. 2024 → now

    Open source · RKD LlmsTxt

    Building the module that makes Magento catalogs discoverable by AI shopping assistants — and most of what I write about here.

  2. 2014 → present

    Tech Lead · Magento Developer — FAB Web Studio

    Own technical delivery and lead a team of 5–6 across front- and back-end. Magento 1→2 migrations, multi-store B2B catalogs, Shopify private apps and 35+ store builds, WooCommerce, a .NET→BigCommerce replatform, and a Laravel inventory system syncing eBay, TradeMe & Shopify.

  3. 2019 – 2020

    Magento Full-Stack Developer — Limegrove (Tallinn, EU)

    Secondment delivering Adobe Commerce / Magento 2 for EU footwear, streetwear and consumer-electronics brands — custom modules, REST/GraphQL, Luma + Hyvä storefronts, multi-store and performance work.

  4. 2012 – 2014

    Junior Web Developer — RV Technologies

    Shopify themes and Liquid alongside custom PHP. Where the e-commerce foundation got laid.

  5. 2008 – 2012

    B.Tech, Computer Science — Punjab Technical University