Senior e-commerce engineer. Magento is my deep end.
Fifteen years shipping production stores for real customers — Magento 2 and Hyvä first, but just as at home in Shopify, WooCommerce, Laravel, and plain PHP.
Magento & Hyvä development
Custom modules, full builds, and Hyvä storefront migrations — for teams on Magento 2 who need real backend depth, not bolted-on hacks. You get features that ship and survive the next upgrade.
Magento performance audits
Your store got slower as the catalog and traffic grew. I trace the actual bottleneck — EAV loads, index bloat, N+1 queries, slow checkout — and fix it, with before/after numbers. For stores where speed is now costing conversions.
Make your store findable by AI assistants
Shoppers increasingly ask ChatGPT, Claude, and Perplexity what to buy. I make your catalog something those assistants can actually read and recommend — so your products show up in AI answers, not just Google. Implemented via the llms.txt standard.
Senior engineering, on contract
Senior depth without adding headcount. I embed with your team for a sprint or a season — scoping, building, and unblocking the hard parts. For founders and teams who'd rather buy judgment than manage a hire.
PHP & e-commerce — any stack
Magento's the specialty, but the work isn't limited to it: Shopify themes and apps, WooCommerce/WordPress, Laravel, BigCommerce, and custom PHP — backend-heavy builds, integrations, and audits. For anyone who needs an engineer comfortable wherever their store actually lives.
Remote-first from India (IST), comfortable across EU and US hours. A small number of engagements at a time, so each gets real attention. Most emails get a reply within a business day.
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